Damn it!! Again I forgot my earphones at my desk itself, now I’ll have to go all the way back to fifth floor, collect it and rush back to catch the bus. But there is no other choice; after this nine hour torturous job missing my favorite most show would be the last thing I want to do. God! Hardly five minutes are left and now this haunted lift will not let me go. Don’t know why everything has to go wrong at this time only. Finally, here it is. I quickly put on my earphones and started the radio. ‘Bengalurille bombat music station Radiooooooooo Pity’, ‘Minimum music Minimum choice Maximum ads Maximum noise’, ‘FM One-du Irudu Nura Nallaku’ etc. se hote huay I finally reached my sweet and sober radio channel – ‘Vividh Bharti’. Aur aayiye ab aapko sunwate hain Border film ka ek geet; Iski farmaish ki hai Rajasthan se Subedar Pahalwan Singh ji ne; aawajein hain Sonu Nigam aur Roop Kumar Rathore ki….and here it goes ………’Sandeshe aate hain….’. Thank God! I didn't miss it. Believe me pure din ki thakaan aur boriyat ek gaane mein door ho jati hai. You feel as if you are in some far away place listening to those few selective songs you always wanted to have in your play list. Not just one or two songs, there complete line up of songs is awesome. I mean seriously yaar once is a while getting to listen ‘Na kajre ki dhaar’ and all is actually pretty cool.
Pehle pehle main bhi Vividh Bharti kam hi sunta tha. And then I didn’t even realize when this whole thing changed and I become one of those loyal listeners. I think what makes Vividh Bharti stand out is the versatility in the programs being broadcasted by them. Their content relates to the lives of common men. They have programs targeting various sections of society e.g. ‘sakhi saheli for women’, ‘Youth express for the new generation’, ‘sms ke bahane vbs ke tarane for music lovers’, ‘chayageet’, ‘sadabahar nagme’ and many more. The one more program that I look forward to listening is ‘Hawa Mahal’ –featuring skits (Radio Play) based on various novels. Through these skits they try to find solutions of the various small problems that we face in day to day life.
In the present world where advertisements and marketing have reduced the value of meaningful content to such an extent that before getting to hear the song, we get to hear the brand who is presenting it, Vividh Bharti is the only Radio channel that values the listener’s preference. In fact they have a dedicated program in which they read the letters written to them by their listeners and try to take note of what their audiences like or dislike. The way Vividh Bharti has evolved over the 52 yrs of its existence is also worth appreciation. Providing healthy entertainment to everyone in a country which is developing so fast and still have more than sixty percent of its population in villages is no easy job. But they do it and do it really well. Kudos! to Vividhta in our country and kudos! to ‘Vividh Bharti’.
I got these lines somewhere and found interesting:
kucch aawaje hasaati hai.........kucch aawaje sikhati hai.........kucch sudur anchal mein lekar jati hai...kucch gudgudati hai.........barso se ye dhwaniyan hawan mein tair rahi hai........inhe aap ke gharo tak pahunchati hai.......VIVIDH BHARATI
